Unique Ways to Improve YOUR driver recruiting

Keeping your trucks fullis a difficult task. The pool of quality drivers is limited and not keeping pace with current demand.

 

How can you keep from falling behind?

 

One way that many fleets have been finding success is changing up what they’re doing and trying a more unique and targeted approach. Simple website ads and craigslist postings alone won’t bring in the drivers you need in today’s market.

Here are three unique ways you can increase your driver recruiting on your own.

 

Target Drivers on Social Media

Having a presence on social media is a great place to start. Drivers are regularly active and engaged on platforms such as Facebook, Twitter, YouTube and Instagram.

• A significant amount of energy and effort is spent at Apex Recruiting solutions connecting with and promoting open driving positions for our clients on social media.

If you are already attempting to build your recruiting through social media, but aren’t generating the results you need, it could just be that your social media audience isn’t targeted enough. Using paid ads on social media can help you go from just posting and crossing your fingers to reaching exactly the drivers you are after. Paying for ads on social media allows you to define your audience based on your lists.

 

Once you’ve established who you are, you can continue to grow an audience by providing quality content to the truckers.  Not every driver is interested in a new opportunity right away. It may take time to convert the drivers. By continuing to reach out to drivers on social media with great content and retargeting to these drivers with your marketing efforts you will be the first fleet to mind when they decide to make a change.

 

Employ Geographical Targeting

One roadblock many fleets run into is becoming bogged down with an abundance of leads that they can’t use.

• On average 70 percent of the applications received by Apex Recruiting solutions are never sent to our customers for review.

By removing candidates from the pool of candidates who do not meet your minimum requirements we are able to save you the time and money of this step in the process.   The result is you are able to spend your time and energy focusing on Candidates that you are able to use.

 

There are a few ways you can begin to remove candidates on your own.   Such as qualifying or eliminating questions on applications, but one of the easiest yet most effective ways to cut down on wasting time reaching drivers you can’t use is to use geographic limiters in your recruiting campaigns.

 

If you’re looking for a driver to fill a specific need in a specific area it makes sense that you would want to go after qualified drivers who are already based out of those areas.

 

Facebook has offered Geographical based targeting for nearly ten years, and with every passing year they roll out new features to help companies and fleets just like yours to become more effective at reaching the exact audience you are after.

 

Another option is to have Apex Recruiting build a custom audience based on geographic location data like that available through the our driver recruiting solution.

 

Limiting your campaign reach and targeting only those within the area you define saves money and eliminates the difficulty of trying to filter through a deluge of drivers who may not meet the requirements you need or be available to drive where you need them.

 

Streamline Recruiting Time to Contact

If you’re like most of the fleets we speak to, one of the biggest problems you face is simply getting into contact with the leads that you’ve already generated.

 

In fact, we’ve found that for every 100 leads you call, 40 of them are not reached, even after multiple attempts. That’s 40% of the quality leads you’ve generated being wasted.

 

You have to do everything you can to reduce the time it takes someone from your recruiting team to reach out to a prospect after you’ve generated the lead. You may not be able to get it down to 5 minutes, but you have to work as hard as you can to cut that time down as much as you can.

 

Implementing systems that use automated emails or sms texting to reach out to a prospect immediately after they’ve submitted a form is a great way to cut down on contact time and make sure you are giving yourself the best chance possible to land a prospective driver. One other very effective method has been the use of automatic calls made after a form submission. With the driver on the line they are walked through some preliminary questions and once they’re ready they are transferred directly to someone in the recruiting department.

 

We hope these ideas will help you improve your driver recruiting over the coming months.  If you would like help setting up your campaigns or tap into the efforts we have refined.   Please give us a call.